Understanding Your Dashboard
What this is
Your dashboard is where you track how your website is performing in search results.
It shows what is improving, what is dropping, and where to focus next.
What you’re seeing
Your dashboard gives you a high-level view of performance, including:
- Keyword rankings
- Visibility score
- Average position
- Trend charts showing movement over time
This is your snapshot of how your tracked keywords are performing.
How to use it
- Start by checking overall performance
- Look for clear improvements or drops
- Focus on keywords that have recently moved
- Identify which keywords need attention
Checking regularly helps you spot changes early.
What the data means
- Rankings: your position in search results for each keyword
- Visibility: how often your website appears across tracked keywords
- Trends: whether performance is improving, dropping, or staying steady
These help you understand where your SEO is working and where it needs attention.
What to do next
- Improve pages linked to keywords that are dropping
- Build on pages linked to keywords that are improving
- Focus on moving mid-ranking keywords higher
Use tools like Page Optimiser to improve pages, and review keyword opportunities in Keyword Research.
Consistent updates, followed by tracking the impact, lead to better long-term results.