Keyword Research

SERP Intelligence

What this is

SERP Intelligence shows SERP analysis for a keyword (competition, intent signals, and related data).

It helps you understand what you are competing against.

Plan access: Standard and Pro. Cost: 25 credits per run; repeats within 7 days use cache and are free. Limit: 500 runs per day per account.

What you’re seeing

At a high level, you will see:

  • Top ranking pages
  • The domains behind those pages
  • Page titles and key content signals

This shows who is ranking and what their pages look like.

How to use it

  • Review the types of pages ranking
  • Identify patterns across top results
  • Compare those pages to your own

Use this to understand what your page needs to compete.

What the data means

Top results show what search engines currently consider the best answers.

Pages that rank consistently are usually strong in relevance, content quality, and usefulness.

These patterns help explain why some pages perform better than others.

What to do next

  • Improve your pages based on what is already ranking
  • Look for gaps where results are weak, outdated, or incomplete

Use Page Optimiser to apply improvements, and track the impact in Position Tracking.

Make practical updates, then measure how rankings change over time.