Keyword Strategy

What this is

Keyword Strategy is about choosing the right keywords for your SEO goals.

The aim is to focus on terms that can bring useful traffic and realistic ranking progress.

Start with relevance

Choose keywords that match your business, services, and audience needs.

If a keyword is not relevant, ranking for it is unlikely to deliver value.

Use Keyword Research to find relevant opportunities based on real search data.

Balance difficulty and opportunity

• Avoid keywords that are too competitive for your current level
• Focus on realistic targets where you have a clear chance to rank

This helps you get results sooner while building toward bigger goals.

Build a keyword list

• Core keywords: main terms that match your key services or topics
• Supporting keywords: related terms that capture more specific searches

This gives you both focus and coverage.

Expand over time

Start with a small, manageable list so you can take action quickly.

Grow your list as rankings improve and you learn what works.

What to do next

• Build a focused keyword list based on relevance and opportunity
• Track those keywords in Position Tracking
• Refine your list based on performance

Keep it simple: choose, track, improve, repeat.