Keyword Research Overview
What this is
Keyword Research helps you find and analyse what your audience is searching for.
The goal is to identify opportunities and focus on keywords with real ranking potential.
Credit costs
| Tool | Credits | Notes |
|---|---|---|
| Keyword Overview | 5 per run | All plans; 500 runs/day per account |
| Keyword Ideas | 100 per run | All plans; 2,000 ideas/day per account |
| Keyword Data | 100 per batch (≤25 keywords) | Standard and Pro; charged if any keyword succeeds, including cache hits |
| SERP Intelligence | 25 per run | Standard and Pro; 7-day cache repeats are free |
See Credits for the full list of action costs.
What you’re seeing
At a high level, you will see:
- Keyword lists
- Key metrics like volume, difficulty, and related data
- SERP data showing the top pages for each keyword
This gives you a quick view of which keywords are worth your attention.
How to use it
- Search for keywords related to your products, services, or topics
- Compare options using the available data
- Identify opportunities where you can realistically compete
Start broad, then narrow down to the strongest opportunities.
What the data means
- Volume shows estimated search demand
- Difficulty shows how competitive a keyword is
- Intent shows what users are trying to do when they search
Use these together to choose better targets.
What to do next
- Review detailed metrics in Keyword Data
- Explore opportunities in Keyword Ideas
- Analyse competitors using SERP Intelligence
- Add selected keywords to Position Tracking
Start with a focused set of keywords, then expand over time.