Position Tracking Overview

What this is

Position Tracking shows how your keywords rank in search results over time.

It is the core way to measure SEO performance in SERPscope, showing whether visibility is improving, dropping, or staying steady.

What you’re seeing

At a high level, you will see:

A keyword list
Current rankings
Visibility
Average position
Trends over time

This gives you a clear snapshot of how your tracked keywords are performing.

How to use it

Track keywords that matter to your business
Check performance regularly
Spot changes early

Use this view often so you can act quickly when rankings move.

Credits: Rank checks use 4 credits per keyword at depth 50, or 8 credits per keyword at Enhanced depth 100 (Standard/Pro). Page insights cost 10 credits per run (24-hour cache repeats are free). See How Rank Checks Work and Credits.

What the data means

Rankings show where your page appears in search results for each keyword
Visibility shows how often your site appears across your tracked keywords
Trends show whether performance is improving, dropping, or staying steady

These signals help you decide where to focus your next updates.

What to do next

Improve pages linked to keywords that are dropping
Build on pages linked to keywords that are improving
Focus on moving mid-ranking keywords higher

Use Page Optimiser to improve pages, and explore new opportunities in Keyword Research.

Review results, make updates, and keep tracking progress.