Understanding Metrics
What this is
This section explains the key metrics in Position Tracking.
These metrics show how your keywords are performing and where to focus your efforts.
Key metrics explained
- Rankings: where your website appears in search results for each keyword
- Visibility: how often your website appears across your tracked keywords
- Average position: your overall ranking level across those keywords
Together, these give you a clear view of performance.
How to interpret changes
- Improving rankings usually mean your pages are becoming more competitive
- Dropping rankings usually mean your pages need improvement
- Stable trends mean performance is holding steady
Focus on changes over time, not single data points.
How to use these metrics
- Focus on keywords that are already improving and push them higher
- Identify keywords close to page one as key opportunities
- Prioritise keywords that matter most to your business
Use these metrics to decide where your effort will have the most impact.
What to do next
- Optimise pages linked to your target keywords
- Track changes over time to measure impact
- Keep refining your approach based on results
Use tools like Page Optimiser to improve pages, and explore opportunities in Keyword Research.
Consistent improvements lead to stronger long-term growth.